I had seen bar codes and square codes on wine bottles, but this is the first time I see a “morse code”! I found it quite original…
It is not only supermarkets and pubs that are becoming more “food provenance-aware”. Corporate canteens are also providing more transparent information about the sourcing of the ingredients they use. Not a small move, considering how many people eat at least one of their meals while at the workplace!
I have often written about story-telling during the food shopping experience at a bricks-and-mortar store and how technology can (and ultimately will) allow to add several layers of information to the produce we are about to purchase. While this improved capabilities are still some way off from mainstream adoption, some retailers are, however, catching up on this [...]
We keep improving the GourmetOrigins.com marketplace step by step…one of the areas where some changes were overdue were our producer pages, the space where our producer partners present their amazing stories and location. The new format we have just rolled out makes for a cleaner design, where text is far more readable and a bigger [...]
I spent some time at John Lewis department store this afternoon and I found some very interesting food packaging concepts that I would like to share. It is really noticeable that Christmas is around the corner because food retailers and manufacturers are making a big effort to “dress up” their produce offerings…Here is a small [...]
I found this at a London major department store. It was not in the food section, but in the cosmetics one. Provenance of the ingredients also matters in the cosmetics industry and I like the fact they use a map to illustrate it. I have always found maps to be a great story-telling tool when [...]
I like to share great examples of product, packaging or labelling design when I come across them…it is such so important for the brand and the consumer experience! Here is a soup label I found at a supermarket in Catalonia last summer. So much wholesomeness, I can’t believe it! (yes! I know, it seems that [...]
Not that I did not like the previous one but I think New Covent Garden has gained with the new design. Don’t you agree?
Even if I am incurring the risk of being labelled a “carrot fanatic” after my post of yesterday, I could not resist sharing this other little thing I found at my lcoal supermarket. I don’t know if it is very effective in making people buy more organic, but it made me smile!
Carrots are usually one of the humblest vegetables at the supermarket, or that is what I thought until I noticed what looks like a revamped “Carrot range” at Tesco’s. Are carrots becoming trendier? First is this XL packaging that covers the whole length of the carrot’s leaves Then a surprising diversity of carrot types: [...]