How to market Belgian cider in Britain

How to market Belgian cider in Britain

Stella Artois, not only beer

I must confess this latest Stella Artois ad had me thinking for a few seconds, looking for the hidden meaning…but it looks like the Belgian beer maker is again playing with its continental origins to market one of its products…this time it is less about Belgium but about “continentalness”, with a touch of French language (although Stella Artois is actually based on the Flemish part of Belgium). From the point of view of marketing it is interesting that Stella Artois has opted to highlight its foreign character at a time when “Buy British” is in fashion, and there is no shortage of good English ciders, but once more, differentiation is key.


How to market Belgian cider in Britain

Stella Artois, not only beer

I must confess this latest Stella Artois ad had me thinking for a few seconds, looking for the hidden meaning…but it looks like the Belgian beer maker is again playing with its continental origins to market one of its products…this time it is less about Belgium but about “continentalness”, with a touch of French language (although Stella Artois is actually based on the Flemish part of Belgium). From the point of view of marketing it is interesting that Stella Artois has opted to highlight its foreign character at a time when “Buy British” is in fashion, and there is no shortage of good English ciders, but once more, differentiation is key.

1 Thought.

  1. Pingback: Tasting a glass of Briska premium pear cider, from SwedenGourmetOrigins.com, the authentic regional food blog | GourmetOrigins.com, the authentic regional food blog

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>